An ex-Apple employee has advised Apple to head straight for the iPhone 6 rather than launching the iPhone 5S.
Ken Segall, formerly working for Apple ads and now a consultant has said Apple's iPhone naming convention is too difficult and may not result in the sales Apple needs.
The ex-executive said Apple should never have introduced the iPhone 4S, instead the company should have jumped straight to the iPhone 5.
'The press has already dubbed this year’s model “iPhone 5S.” Most experts see a narrative in which Apple only produces a major upgrade every other year, and in between we get the “S” model. This is the model that delivers only incremental improvements.' Segall explained in his blog.
'More important, tacking an S onto the existing model number sends a rather weak message. It says that this is our “off-year” product, with only modest improvements. If holding off on the big number change achieved some great result, I might think otherwise.'
He then goes on to explain the iPhone 5 brought a much better spec to the table, with a bigger screen, new OS and a lighter and thinner casing with a new look to boot. Changing the name dramatically had a bigger impact on its customers than the iPhone 4S had.
'I think it’s safe to say that if you’re looking for a new car, you’re looking for a 2013 model — not a 2012S. What’s important is that you get the latest and greatest,' Segall justified.
The iPhone 5S is due to be announced in Q2 this year, with only some minor tweaks compared to the iPhone 5. One part we are looking forward to seeing though, is iOS 7 that is said to feature improved notifications, live widgets and hopefully NFC.
by clareh via Featured Articles
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