EE has announced it has reached 500,000 customers for its UK 4G LTE network in seven months since its launch in the latter half of 2012.
Currently EE is the only UK network with 4G services and the company has put in a lot of work expanding its coverage across the UK in a relatively short space of time.
- Vodafone UK 4G rollout starting this summer
- Three says its 4G prices will beat EE's current selection
Kester Mann, senior analyst at CCS Insight said: ‘Reaching 500,000 customers places EE among the leading European operators in terms of 4G subscriber uptake. This represents a remarkable turn-around for the UK, which is on track to become the largest European market by 4G subscribers this year.’
He described EE’s achievement as ‘a very solid start for EE’s LTE network, particularly in light of the premium that it has attached to the tariffs and the challenges associated with being first to market.’
‘With coverage increasing to 55 per cent of the population by end-June 2013 and the pending launch of prepaid 4G tariffs, the operator is comfortably on track to exceed its target of 1 million LTE customers by the end of the year,’ he added.
Vodafone, O2 and Three are all thought to be preparing their own 4G offerings for later this year following the 4G spectrum auction earlier in 2013. EE has come under criticism for the high cost of its 4G services and it’s expected many competing networks will undercut its tariffs when their 4G support rolls out.
Three, in particular, has outlined that it does not plan to charge customers extra over its existing 3G service prices, but there have been hints that unlimited ‘all-you-can-eat’ data services as we’ve seen on 3G are unlikely, at least at first.
by pbriden via Featured Articles
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