Qualcomm VP: Apple A7 chip is a marketing gimmick

One of the major features of the recently announced Apple iPhone 5s is the company's own A7 chip and its 64-bit nature. However, according to Qualcomm's senior vice president and head of marketing Anand Chandrasekher, the 64-bit architecture of the A7 chip is a "marketing gimmick." "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that," states...

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