Fake coffee branding with @luftaffe To see more photos of...

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Fake coffee branding with @luftaffe

To see more photos of Illarion’s designs on coffee cups, use a #fakecoffeebranding hashtag and follow @luftaffe

“If you want to create a coffee-themed design, coffee cups are the best choice,” says Russia Instagrammer Illarion Gordon (@luftaffe), who posts photos of coffee cups that he has illustrated with unusual drawings. “My wife is a barista, and I use coffee cups as a place for my ideas. I just took a felt tip and drew a design on the white cup.” As a designer by day, Illarion’s experimentations on coffee cups has allowed him to explore a new perspective on branding and develop his illustrations. “I create cups with melancholic and existentialist designs that would never exist in real life from real coffee brands.”

by via Instagram Blog