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Giving Back with @sackclothxashes

For more photos from Sackcloth and Ashes’s continuing story, follow @sackclothxashes and @bobxdalton on Instagram.

“In the summer of 2013, my beautiful mother became homeless. She has two college degrees, managed restaurants, raised my sister and me on her own, and worked so hard to move us from our apartment to a home. She is a woman that you would look at and never think she’d ever become homeless.” As Portland Instagrammer Bob Dalton (@bobxdalton) watched his mother struggle with depression and alcoholism in the wake of family tragedies, he initially felt that there was little he could do. “She called me randomly in June of 2013 and said, ‘Bobby, I’m doing it. I’m selling everything I have left and moving across the States to start my life over,’” he recalls. “From that point on she was homeless. Sleeping on the beaches and benches. She had nothing left in her. Her fight was gone.”

Unable to find her or support her during the time she was homeless, Bob began calling homeless shelters and asking what they needed. “They all said blankets.” With this in mind, Sackcloth & Ashes (@sackclothxashes) was born as a way to start conversations about homelessness and supply shelters with needed resources. For each blanket Bob sells, a warm fleece blanket is donated to the customer’s local homeless shelter. “That way, as a people, we are making a direct impact in the life of a person that’s down the street from our home.”

by via Instagram Blog