Roadtripping Through the Relics of a Particular Modernism with...

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Roadtripping Through the Relics of a Particular Modernism with @americaisdead

To join Tag’s visual journey, follow @americaisdead on Instagram.

“This is a look at the last remaining spaces, cities and design from America’s very particular version of modernism — hopeful, rational, unsustainable.”

So explains Tag Christof (@americaisdead), an American photographer who has spent the last decade moving back and forth between Europe and the United States, alternately studying architecture and design, interning at a fashion photo agency, and now working as an art director and editor in Richmond, Virginia.

“Nearly all of my photographic work is somehow linked to wandering, specifically by car,” he says. In a series of road trips, Tag explores what he calls the “commercial landscape” of the late 20th century American economy, stopping along the way at languishing shopping malls, motels, and drive-ins that he finds along highways and back roads across the country. “Especially with the malls and their clean lines and quietly crumbling façades, you sometimes have to look quite closely to see that they’re ruins.” He adds, “the things I photograph are the direct result of a system that defines progress only in economic terms.”

He continues, “I have a profound respect for this country. As a whole, it’s just such an improbable arrangement — mountains, swamps, deserts, cities, Republicans, Democrats — and the very fact that it’s somehow held together is a profound achievement of human society. I always miss the pace of life in England and Italy and France, but I am just so fascinated by the complexities and breadth of America that, for the moment at least, I’m excited to be here.”

by via Instagram Blog