And the Top Hashtag of 2015 is… To see more photos that...

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And the Top Hashtag of 2015 is…

To see more photos that show the #love, check out the #interactivegrams hashtag on Instagram.

Love reigns supreme. For the third year in a row, #love is the top Instagram hashtag — and David Schwen’s (@dschwen) #interactivegrams are all about the 💗️. He stages images with a heart, front and center, so that double tapping on them creates a double heart. “Ever since I was a child, I’ve loved life’s guilty little pleasures: popping Bubble Wrap, scratching the ink off lottery tickets, drawing a picture on a frosted window. This is how I came up with the idea… It was so simple, and that’s why I loved it,” the Minneapolis-based illustrator and art director says.

Years after its conception, community members from all over the globe spread the #love with their own #interactivegrams. “The act of double-tapping or loving each other’s images and videos has become an important interaction between people,“ David says. “There are people across the world that I have never met in person, yet I’m able to send an affirmation of love by double-tapping their photo.”

This post is part of an ongoing series, featuring 2015’s top content on Instagram. If you’re in the US, check out Explore (the magnifying glass) in your app to find out where the top geotagged locations were – and follow @instagram for more.

by via Instagram Blog