African Prints and Parisian Style at Maison Château Rouge To...

African Prints and Parisian Style at Maison Château Rouge

To see more of their colorful styles, follow @maisonchateaurouge on Instagram.

While dreaming up designs for their brightly colored, sporty-chic clothing line Maison Château Rouge (@maisonchateaurouge), co-founders Mehdi Bathily and Youssouf Fofana don’t have to look far for ideas. “Our inspiration is our moms, aunts and women in our families who used to wear African prints — and the modern Parisian woman with sport-style clothes,” says Mehdi, who started the Parisian brand that, after exploding in popularity online, has since expanded into a storefront in Paris’ 18th arrondissement.

While growing up in France, they both had African-born parents who went to great lengths to preserve their heritage. Now, Mehdi, 29, and Youssouf, 28, blend their African and French cultures, integrating bright colors and bold, chunky motifs into the classic, elegant silhouettes Parisian fashion has long been known for. “For a long time, the trend was classic black and white with a basic cut,” says Mehdi. “Now, people want to buy happy, bright colors.”

by via Instagram Blog