If you can’t beat them, join them? Or, failing that – copy them. Reports suggest Apple is gearing up to spend $1 billion on original content during the next 12 months, as the company looks to get a footing in the Video on Demand space.
During the past few years, Amazon and Netflix have both enjoyed massive success by creating their own, bespoke content for subscribers. Taking the HBO model and applying it to a subscriber, VOD service has proven very lucrative for both.
Apple now apparently wants in on the action, according to the Wall Street Journal, and could launch around 10 new shows over the next 12 months. And the scope of these shows? Apple wants something as big as Game of Thrones on its books.
Apple’s Planet of the Apps and Carpool Karaoke, the company’s first foray into content, hasn’t exactly been a massive success. Both are housed inside the Apple Music silo, but this new initiative will almost certainly feature as part of the company’s Apple TV platform.
“Jamie Erlicht and Zack Van Amburg, the Sony veterans Apple hired in June,” reports 9to5Mac, “started work in early August and have taken over video production responsibilities from the Apple Music team. The execs have already held meetings with Hollywood to find shows to acquire.”
There is no reliable information on how Apple plans to disseminate these shows, though Apple TV – or a new dedicated channel on it – makes the most sense.
Apple will apparently update its Apple TV later on this year, bringing 4K support and a host of design and feature updates.
If this story has legs, chances are we’ll hear more about it then.
And if anyone from the Apple is listening, could you please, PLEASE, commission an updated, feature-length series of The Stand?
That’d be swell!
by rgoodwin via Featured Articles
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