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iPhone Edition OR iPhone X – New Branding For OLED iPhone LEAKS

Richard Goodwin 05/09/2017 - 8:58am

Multiple sources are now claiming Apple’s OLED iPhone will actually be called either the iPhone Edition or iPhone X

This year is the iPhone’s 10th birthday and fittingly Apple has one hell of an update waiting in the wings. Up to now, though, most believed it would be called the iPhone 8, with the standard models called iPhone 7s and iPhone 7s Plus respectively.

However, all is not what it seems, after a couple of sources chimed in claiming that Apple’s high-end iPhone – the one with the OLED display – will actually be called the iPhone X or iPhone Edition.

The standard models of Apple’s new iPhones, the ones that will look quite a bit like the iPhone 7 and iPhone 7 Plus, will be called the iPhone 8 and iPhone 8 Plus. The reason? Simple: Apple feels an “s” update doesn’t do the handsets justice, as a lot has been changed.

"Behind the scenes, I’ve been discussing the upcoming iPhone launch on September 12th with many case vendors," notes 9to5Mac.

"At least two have heard, and have moved on, knowledge of the upcoming iPhone nomenclature and some details which they’ve separately learned from sources in Shenzhen who claim to have seen the new iPhone packaging."

"These people believe the names of the iPhones will be: iPhone 8, iPhone 8, Plus, iPhone Edition."

This means 2017’s iPhone lineup will look something like this: iPhone X or (iPhone Edition) and the iPhone 8 and iPhone 8 Plus.

Apple will unveil all of the handsets on September 12, potentially alongside a new Apple Watch (series 3) and a brand new 4K-compatible Apple TV unit.

The iPhone X (or iPhone Edition) will be super pricey, likely £1000+, pack in a brand new design, specs, and features, while the iPhone 8 and iPhone 8 Plus should be a little closer to what’s already available in the form of the iPhone 7 and iPhone 7 Plus.

Speaking personally, I feel iPhone Edition is the more likely candidate for the final nomenclature for Apple’s new flagship iPhone, as it already uses this term on its Apple Watch.

X is a bit, well… naff as well, and I think Apple would rather go with a branding convention it has already used, rather successfully, to communicate high-end luxury than something completely untested and used by C-List rappers in their stage names.

Either way, all will become clear on September 12.


by rgoodwin via Featured Articles
iPhone Edition OR iPhone X – New Branding For OLED iPhone LEAKS iPhone Edition OR iPhone X – New Branding For OLED iPhone LEAKS Reviewed by Ossama Hashim on September 05, 2017 Rating: 5

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