Snapchat Refreshes App to Revive Prospects

New augmented reality features, an SDK for Stories, and a games platform highlighted Snapchat's first developer's conference. AR features announced at Snap's first Partner Summit: solving math problems by pointing the app's camera at them; AR effects for monuments, pets and people; buying what the camera sees through Amazon; and identifying songs through Shazam. Snap also introduced SnapKit at the conference. The SDK allows Snapchat Stories to be embedded in other apps. The SDK takes Snapchat from being a camera app to being a camera platform.

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